Creating a brand identity is an act of alchemy.

Meet your brand face to face. Gain clarity on its mission, personality, and audience. See your business from a new perspective. Feel the excitement of inspiration and possibility. Fall in love with your purpose all over again.

I’m a meaning-led designer. Within the process of designing your brand’s visual identity, I help you define those innate traits that make your business relatable, aspirational, essential to its audience. It’s these intangibles that breathe a soul into your business, and that soul is what I craft your brand’s identity around.

Interested in working together?

For a full description of my services, including detailed timelines, please download my Offerings Guide.

Services

Brand Reading

$2,200 investment

2 week timeline

A strategic plan for how to embody the true nature of your brand through its visual expression.

I’m a meaning-led designer. I believe that before design must come a deep understanding of those essential parts of a business or brand that live below the surface, just waiting to be recognized and celebrated. A Brand Reading throws back the veil on your business’s subconscious by articulating things like:

  • Your brand’s values, mission, and essence.

  • Who your ideal audience is and how to draw them to you.

  • What makes you a valuable part of the ecosystem within which your business lives, and how to highlight those unique qualities that make your brand distinctly different from the rest.

All of this is humbly shared alongside recommendations for how to visually express your brand’s identity through fonts, colors, photography, and other design elements — all mindfully chosen to represent your business in an authentic, intentional, and unique way.

Recommended for: 

  • New businesses in need of inspiration and guidance.

  • Established businesses looking to redefine themselves, inside and out.

  • DIY-designers and business owners who want an intentional and elevated identity, even if they can’t engage a professional to execute it for them.

A Brand Reading is an essential and required first step in all of my client relationships. The aesthetic and intellectual direction of all other design elements relies completely on this foundational process.

I want to support you. I want to inspire you. I want to validate you. My goal is to help you succeed in whatever your mission may be.

Additional Services

Logo

$1,300 investment

2 week timeline

Your logo is a poignant source of resonance for your audience. To ensure we’re using the right visual language to speak to them, your Brand Reading will guide the visual direction of the identity. At the end of this process, you can expect to receive a suite of logo designs that include: 

  • Primary and secondary logos with horizontal and stacked variations

  • A monogram or symbol

  • A brand seal

  • An alternative logo lockup

The variety of marks are thoughtfully designed to be uniquely valuable to you by taking into consideration where you’ll be using the designs, like in your website header, social profile image, product hang tags, or storefront signage.

Website

$3,700 investment

3 week timeline + 1 week of post-launch support

A presence outside of social media, where you can present a more guided and well-rounded experience for your audience. Ideal for either service- or product-based businesses as a vessel to hold all of the intellectual and material offerings of your brand. During the web design process I act as an advocate for your audience, employing UX best practices to provide the most user friendly, informative, and aesthetically aligned experience possible for your audience — making it easy for them to fall in love with your brand and engage in your offerings.


At the end of this process, you can expect to receive:

  • A six page Squarespace website with mobile and SEO optimization plus email marketing integration (Mailchimp or Klaviyo)

  • A typography suite and color palette (which can be utilized for all visual expressions of your brand)

  • One week of support post-launch

Social Post Templates

$700 investment

1 week timeline

When you maintain a consistent look on social, you take your brand from unrecognizable to being a familiar face in a crowded environment. Pre-designed templates allow you to nurture a flow in your feed by taking away the guesswork of aesthetics.

Designed in either Canva or Adobe so you’re empowered to edit and update the designs in the program you’re most comfortable with.

To ensure you’re receiving the most useful types of templates, we’ll discuss the kind of content you post. From there, we’ll determine how many templates are ideal.

At the end of this process, you can expect to receive:

  • Up to six square Instagram feed templates, plus Instagram story variations for each

  • Guidance on how to utilize and edit the templates

Newsletter Template

$300 investment

1 week timeline

A vessel within which you can deliver a care package of information, thoughts, and announcements — directly to individual members of your audience. The template, designed within either Mailchimp or Klaviyo, provides you with a variety of pre-styled blocks meant to invoke your brand while simplifying the process of creating and distributing your content.


At the end of this process, you can expect to receive:

  • A robust main template design that includes all of my recommended content blocks

  • A simpler template that can be used for things like automated flow emails and order confirmations.

  • Popup form and teaser tab styling, if needed

Lead Magnet or Presentation Deck

$700 investment

1 week timeline

A more direct way to share with and offer guidance to your audience. This deliverable allows you to present a part of your practice, a part of your process, or a part of your learned experience with your audience — either via a PDF lead magnet, or as a class/webinar presentation slide deck.


At the end of this process, you’ll receive an up-to 20-page 16:9 document custom designed in Canva using the copy that you provide. This can be used for lead magnet PDFs or slideshow presentations, whatever is most useful to your audience and beneficial for you.

FAQs

  • Every business is unique, and each project is always blessed with a variety of nuances that could never be honored in a one-size-fits-all package. As such, I’m always happy to be adaptable. So let’s talk about the details!

  • Your brand needs to reflect the compelling and authentic story of your business. For that story to resonate with your audience, you need to know who they are. And to know who your audience is, you need to dig deep into the psyche of your business. Without that crucial first step, your brand has a harder time giving your audience something to think about, relate to, get inspired by, or feel held by. In turn, there’s less incentive for someone to interact intellectually or financially with your business. This is my most valuable offering, especially for DIY’ers who want an authentic and intentional brand without having to hire a designer to execute it.

  • A logo is just one piece in the puzzle of your brand identity, and not always the most important. Because of that, I don’t believe a logo is always necessary — although there are plenty of instances where it has a powerful (and valuable) presence. Each circumstance is different, so let’s talk about the specifics.

  • Squarespace is the best of both worlds. It’s a DIY designer’s dream with a hard-to-mess-up, drag-and-drop editor that empowers you to edit and evolve your site on your own. It also has a robust backend, storefront, SEO control and customization. Form and function.

    If you already have a website on another platform and would prefer not to switch to Squarespace, we can discuss making that work!

  • Because I only work with one client at a time, your project can be focused on exclusively — which means I can dedicate set days to polishing and refining our work together. Each project has from 2-4 days assigned for feedback, during which time we’ll complete as many rounds of revisions as necessary to create a strong and effective design.

  • Pretty much every type of print or digital asset you could dream of. Packaging, shipping, merch, album covers, bird calendars, you name it — the sky's the limit. Contact me for a convo and custom quote.