A NOSTALGIC BRAND IDENTITY FOR WILD THING SKINCARE

ABOUT THE PROJECT

Wild Thing Skincare is a transparent, clean skincare brand developed with on-the-go adventurers in mind. Its non-toxic ingredients and sustainable packaging (plus innovative product formula) set Wild Thing Skincare apart as a mission-driven brand here to revolutionize the way we think about skincare.

The look of the brand was inspired by the environmental movement of the 1970s. Clean and minimal typography, geometric brand marks, and a heavy focus on outdoor imagery speak to the idealistic and free-spirited ethos of the business.

Wild Thing’s first product is a powder-to-foam face wash that’s easy to use when you’re on the trail, and effective enough that you want to keep using it off the trail, too. An emphasis on transparency is what inspired the extra-large ingredients list on the biodegradable packaging.