MENTAL HEALTH-FOCUSED ECOMMERCE BUSINESS
AN UPDATED LOGO FOR cALM sTRIPS
ABOUT THE PROJECT
Calm Strips are the discreet, beautifully designed sensory stickers made to help you channel restless energy, reduce stress, and find focus — anywhere. As their business grew, the DIY logo they started with no longer reflected the mission or creative direction of the business.
I designed a friendly and refined evolution of their original logo that better suited their fun and colorful products. A formalized color palette and font suite took all the guesswork out of applying their branding to things like their packaging and website.
SERVICES
Logo
Brand details
Icon design