COLORFUL FINE ARTIST & ILLUSTRATOR
DESIGN-FORWARD ECOMMERCE WEBSITE for betsy walton
ABOUT THE PROJECT
Betsy Walton is a painter and illustrator whose colorful, dreamlike work invites viewers to “to engage deeply with the universe by reconnecting with their imaginations.” Betsy views herself as a fine artist, and views her work as spiritual expressions, so she was reluctant to invest in the business side of her creative practice.
The challenge was to position Betsy as a non-commercial fine artist while also designing a website that follows ecommerce best practices. The approach was to use copious amounts of white space and intentionally placed copy to mimic the quiet, contemplative feel of a gallery space; a one-woman show.
Whimsical touches, like the pop of bubblegum pink on the product page, connect the site design to the colorful and surreal nature of Betsy’s art. Custom-designed icons highlight important information about Betsy’s work and business.
Typography choices were intentionally rule-breaking, prioritizing visual and emotional effect. While the desktop website was the priority, special attention was paid to the mobile site to ensure the large and generously-spaced headlines didn’t negatively impact user experience.
