WEDDING & EVENT DECOR STUDIO
A POLISHED BRAND IDENTITY FOR AFRIN DESIGNS
ABOUT THE PROJECT
Your event should feel like a dream… like the impossible made real.
That’s what Afrin Designs, a Chicago-based event design business that excels at creating stunning and otherworldly visual experiences, believes. As her business’s reputation has grown, its founder and namesake, Afrin, realized she needed a brand that felt more aligned with the elegant and transformative work she does.
The new logo and brand details are classic, compelling, and a little magical. The high-contrast, beautifully detailed serif typeface that the logo is built around speaks to the legacy of impeccably executed event designs that Afrin Designs is known for. Diamonds, which can be seen glittering from every corner of the identity, represent the multi-faceted nature of Afrin’s work and provide the sprinkling of fairy dust that help turn her client’s fantasies into reality.
SERVICES
Brand Strategy
Brand Identity Design
